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Mission Statement

ACS Communications & Public Information Office is responsible for providing information to the public via the district website, newsroom, and social media; serves as the news media contact; coordinates district events; serves as the district webmaster, fulfills public information requests, leads Teacher of the Year selection process and organizes the celebration, and maintains contact with emergency personnel for crisis situations.

 The Department is also responsible for:

  • Promoting district priorities and initiatives   
  • Communicating district events and news

  • Coordinating annual campaigns

  • Marketing, publicity, and selected publications


The school system uses several ways to communicate information in an emergency situation. Direct communication with parents will be through the parent notification system, BlackboardConnect. In an emergency, a call will be made to the numbers(s) provided by the parent on the student’s information form. The call system allows the school to communicate the same message to all parents in the most timely manner. Parents are responsible for providing an updated contact number to the school in advance of an emergency situation.

The school district will also alert parents and the community through the district website and social media accounts. Parents are encouraged to check the district website ( and district or school social media sites to avoid misinformation.

Portrait of Dr. Denita Dowell-Reavis

Dr. Denita Dowell-Reavis serves as the Communications Director. The former news reporter turned educator has served as a teacher, instructional coach, assistant principal, principal and athletic coach. She earned her doctorate in educational leadership from Gardner Webb University, her Masters in teaching from the University of Memphis, and her journalism degree from UNC-Chapel Hill.